MailSurgeon allows you to send highly personalized emails.
Using smart placeholders, you can personalizing both your email texts, subject, intro-text and even your links. Following are some possible examples.
> Personalized subjects - can improve your open rate significantly:
"Thank you %firstname% for participating in our event!"
"Congratulations for winning %credits% point!"
> Personalized Urls - a personalized link for each recipient:
http://myapp.com?user=%serial%&discount=%credits%
> Personalized Images:
<img src="http://mycloud.com/products/%product_id%"/>
Smart placeholders return values from your database. Like in this example:
"Hi %firstname%!"
"Hi David!"
But sometimes, the raw value stored in your database, cannot be used in its original form, like here:
"Thank you for your interest in our %pack_type%"
"Thank you for your interest in our PACK12"
To solve this, you can add special placeholders with unique name & value, like this:
[plan_PACK04] = Essential Plan
[plan_PACK12] = Premium Plan
And then combine both the smart and the special placeholders to achieve the required outcome:
"Thank you for your interest in our [plan_%pack_type%]"
"Thank you for your interest in our Premium Plan"
Numbers stored in your database are not always qualified for presentation, like in this example:
"Your left credit: %credits%"
"Your left credit: 70.1114994817"
You can manipulate number presentation in two ways:
1. Use math operator: + addition - subtraction * multiplication / division % reminder ( ) brackets
"Your left credit: {%credits%*1000/2}"
"Your left credit: 35055.74974085"
2. Use number formatter, which accepts the following parameters: {expressions, decimals, point, separator}
"Your left credit: {%credits%*1000/2, 2, '.', ','}"
"Your left credit: 35,055.74"