Event notifications is a message service that automatically notifies your application of events related to your campaign emails. Using this service can be used to automate back-office and administrative functions.

There are 4 types of notifications: sent, open, click and conversion

Knowing if a certain user opened any of the emails you've sent him over the last 2 years can be useful for clearing your lists. Also, to know the group of users who are most responsive to your emails, might be useful for your crowdfunding, or Facebook-like campaign.

This essential information might exists in your external CRMs or ESP providers, but it usually does not interact with your in-app retention needs.

You create a listener page on your website and then specify the URL of the listener page in your app settings. When email event happens, MailSurgeon sends a POST containing information to that URL. Your listener then detects and processes messages according to your application needs.

To implement an event notification, you'll need to perform the following tasks:

3. Build your listener:

Your listener needs to handle a receipt of POST message with the following parameters:

Name	Type	Value
notification	String	1 of 4 options: sent, open, click, conversion
emails	Array	Example: ['[email protected]', '[email protected]']
unique	String	Example: invitation  See previous step

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